Hippo Stores’ Launch Campaign scores unseen growth numbers and consumer engagement
October 26: Dalmia Bharat Parivar yet again made waves recently with its maiden retail venture, Hippo Stores. India's first one-stop-shop for building products @ wholesale rate, Hippo Stores, is an intelligent aggregation of building products brands through a chain of megastores. Starting with its first megastore at Mayapuri, New Delhi, Hippo Stores has already disrupted the unorganized market of Building and Construction material, which is set to record a CAGR of 15% to reach INR 29,782.2 billion by 2024. With the launch of its first 360 degrees integrated marketing campaign, the brand has already made its mark. While the growth in online traffic is eye-popping 6157%, the inbound calls to their call centre have grown by 1178%. This is just the beginning; their digital film campaign compri...