Hillarys, a Hunter Douglas Group Company, Enters India to Disrupt the Rs 10,000-Crore Window Coverings Market
New Delhi [India], October 21: Hillarys, a Hunter Douglas Group company with over 50 years of international heritage in the UK, is introducing a new approach to India’s window-covering market. Traditionally driven by physical stores and fragmented service experiences, the INR 10,000 crore category is evolving as consumers seek greater convenience, personalisation and expert guidance. As India’s first direct-to-consumer (DTC) window-covering brand, Hillarys aims to address this shift through a service-led model that brings design consultation, customisation and installation directly to customers’ homes.At the core of this model is a shop-at-home (SAH) experience that combines digital convenience with personalised design assistance. Customers begin their journey online, where a virtual d...










