New Delhi [India], November 5: In a landmark collaboration that fuses business excellence with Bollywood star power, Orbit Wires, one of India’s leading electrical brands, has successfully completed its latest ad campaign featuring Kartik Aaryan. The high-impact shoot, executed in partnership with TalentZen Consulting, marks a dynamic step forward in Orbit’s brand journey — blending strategic storytelling, youthful energy, and cutting-edge creativity.
The ad shoot was conducted in the presence of Mr. Govinda Agarwal (Chief Executive Officer, Orbit Wires) and Mr. Ketul Patel (Orbit’s family member), along with Orbit’s marketing leadership — Mr. Senthil Prabhu (Marketing and Communications Manager) and Mr. Karthik Balu (Deputy Manager – Marcom).
From TalentZen Consulting, the agency’s leadership team — Mr. Sudhanshu Chanderwal (Chief Business Officer), Ms. Priyasha Trehan (Chief Marketing Officer), and Ms. Neha Uppal (Director)— were actively involved, ensuring seamless coordination and creative excellence across every stage of the production.
A Collaboration That Blends Trust, Innovation, and Star Power
Speaking on the campaign, Mr. Govinda Agarwal, CEO of Orbit Wires, said:
“Collaborating with Kartik Aaryan has been an exciting and inspiring experience. His energy, authenticity, and strong connect with today’s generation perfectly reflect Orbit Wires’ values of trust, innovation, and reliability. The partnership with TalentZen Consulting has elevated our creative vision and helped us shape a campaign that truly resonates with our audience.”
Mr. Sudhanshu Chanderwal, Chief Business Officer at TalentZen Consulting, added:
“At TalentZen Consulting, we don’t just create associations — we craft narratives that connect brands with their audiences in meaningful ways. This collaboration with Orbit Wires and Kartik Aaryan reflects our commitment to blending strategic insight with creative storytelling. It’s been a privilege to bring this partnership to life.”
About the Campaign
The Orbit Wires x Kartik Aaryan campaign captures the brand’s philosophy with a modern and relatable edge. Featuring Aaryan’s charismatic personality and Orbit’s message of safety, reliability, and performance, the campaign is set to roll out across national television, digital, and print platforms in the coming weeks.
About Orbit Wires
Orbit Wires is one of India’s most trusted electrical wire and cable brands, known for its commitment to safety, quality, and innovation. With decades of industry expertise, Orbit continues to empower homes and businesses with advanced electrical solutions designed for the future.
About TalentZen Consulting
TalentZen Consulting is a leading strategic marketing and communications agency specializing in brand partnerships, celebrity collaborations, and creative campaign management. The firm partners with brands to design high-impact marketing strategies that inspire, engage, and drive measurable results.
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