{"id":13262,"date":"2022-11-09T12:02:38","date_gmt":"2022-11-09T12:02:38","guid":{"rendered":"https:\/\/khabarerajasthan.com\/index.php\/2022\/11\/09\/extra-safe-wire-means-extra-safe-dreams-says-polycab-india-in-its-latest-tvc-advocating-use-of-polycab-green-wire\/"},"modified":"2022-11-09T12:02:38","modified_gmt":"2022-11-09T12:02:38","slug":"extra-safe-wire-means-extra-safe-dreams-says-polycab-india-in-its-latest-tvc-advocating-use-of-polycab-green-wire","status":"publish","type":"post","link":"https:\/\/khabarerajasthan.com\/index.php\/2022\/11\/09\/extra-safe-wire-means-extra-safe-dreams-says-polycab-india-in-its-latest-tvc-advocating-use-of-polycab-green-wire\/","title":{"rendered":"Extra safe wire means extra safe dreams says Polycab India in its latest TVC advocating use of Polycab Green Wire"},"content":{"rendered":"

Mumbai, November 9:<\/strong> India\u2019s leading electrical goods company, Polycab India Limited (PIL) is set to disrupt the cables and wires landscape in the country with its latest television commercial advocating the use of Polycab Green Wire for a safe and secured well-being of all.<\/p>\n

The \u201cExtra safe wire means extra safe dreams\u201d<\/em> campaign of Polycab stands apart in the sense that it is a pioneering endeavor to convey to today\u2019s modern-day consumer about value proposition of wires & cables extending beyond the product benefits approach. With this campaign we are nudging people to pay extra attention to the quality of wires they use by showcasing powerful human stories.<\/p>\n

Stories that demonstrate how only extra safe Polycab green wire are built to take even the non-anticipated load and help keep our dreams safe.<\/p>\n

While conveying the value proposition of wires and their benefits, the film revolves around an aspiring badminton player who conveys to her father the unavailability of stadium space through the night. The story is about how the father prepares a backyard stadium using Polycab Green Wire. This delights the daughter who can\u2019t thank him enough.<\/p>\n

Nilesh Malani, President, and Chief Marketing Officer Polycab India Ltd. <\/strong>commented, \u201cPolycab India is a distinct market leader in the wires and cables segment and has received wide acclaim over the years.  Wires are the backbone of the entire electrical system of any home; however, for consumer it is a low involvement category. Our latest campaign by Ogilvy is a refreshing approach weaving an emotional charm which will have universal resonance and relevance. Polycab Green Wire comes with 5-in-1 Greenshield technology that delivers fire safety, energy efficiency, is long lasting, eco-friendly, and offers shock protection. It is our endeavor that Polycab Green Wire carries forward our brand promise of being connected with our customers.\u201d<\/p>\n

Polycab is proud to be an associate sponsor on Star Sports for the broadcast of T20 World Cup being held in Australia. The cricket enthusiast can watch the ad on Disney Hotstar<\/strong> App & stream the same through connected TV.  \u201cExtra safe Polycab Green wire means extra safe dreams\u201dfilm will be aired on more than 100 TV channels across India in 6 languages on general entertainment, News, Movies & popular shows on TV.<\/p>\n

Sukesh Nayak Chief Creative Officer Ogilvy India<\/strong> said, \u201cThe thing with dreams is that there is no limit to them. With this human campaign, we are showcasing how extra safe green wires from Polycab effortlessly take all the load to connect and fulfil all our dreams. Keeping our homes safe and our dreams safer.\u201d<\/p>\n

The film can be viewed scan on the following QR Code: <\/p>\n

\"\"
Polycab has activated dedicated campaign around this film under the hastags#AapkeSapnoKoRakheSafe and #ExtraSafePolycabGreenWire.
Team Credits:<\/strong>
Brand: <\/strong>Polycab Green Wire (Polycab India Ltd.)
Client Team<\/strong>
\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Nilesh Malani: President and Chief Marketing Officer
\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Rajashekhar Reddy: Category Head Wires and Cables
\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Aman Mahadeshwar: Brand Manager Wires and Switchgears
Agency Team Creative:<\/strong>
\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Sukesh Nayak: Chief Creative Officer – Ogilvy India
\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Vivek Verma: Sr. CD
\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Prasad Kulkarni Sr. CD
Account Management:<\/strong>
\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 VR Rajesh: President – Ogilvy India
\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Manish Tilwani: Sr. Vice President
\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Haripriya Mark: Client Services Director
Strategy:<\/strong>
\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Prem Narayan: Chief Strategy Officer \u2013 Ogilvy India
\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Samhita Choudhary: Vice President
Production House<\/strong>
\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Purple Vishnu Films
\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Director: Sainath Choudhury
\u00a0
About Polycab<\/strong>
Polycab India Limited (PIL) is India\u2019s largest manufacturer of Wires and Cables and one of the fastest growing FMEG companies with a consolidated turnover of INR 122+ billion. PIL is at the forefront of providing innovative, safe and energy efficient products to a diverse set of customers via a strong distribution network of 4,600+ authorized dealers and 205,000+ retail outlets. PIL\u2019s business operations span across India through 23 manufacturing facilities, 15+ offices and 25+ warehouses. PIL has also served customers in 60+ countries globally. PIL\u2019s 4,400+ employees are dedicated to upholding robust governance practices, preserving a customer centric culture, having a purpose to serve the communities, and imbibing a genuine sense of ecological consciousness.
\u00a0
For further information, please visit www.polycab.com (BSE: 542652, NSE: POLYCAB)
\u00a0
If you have any objection to this press release content, kindly contact pr.error.rectification@gmail.com to notify us. We will respond and rectify the situation in the next 24 hours.<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

Mumbai, November 9: India\u2019s leading electrical goods company, Polycab India Limited (PIL) is set to disrupt the cables and wires landscape in the country with its latest television commercial advocating the use of Polycab Green Wire for a safe and secured well-being of all. The \u201cExtra safe wire means extra safe dreams\u201d campaign of Polycab stands apart in the […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[634],"class_list":["post-13262","post","type-post","status-publish","format-standard","hentry","category-business","tag-business"],"_links":{"self":[{"href":"https:\/\/khabarerajasthan.com\/index.php\/wp-json\/wp\/v2\/posts\/13262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/khabarerajasthan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/khabarerajasthan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/khabarerajasthan.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/khabarerajasthan.com\/index.php\/wp-json\/wp\/v2\/comments?post=13262"}],"version-history":[{"count":0,"href":"https:\/\/khabarerajasthan.com\/index.php\/wp-json\/wp\/v2\/posts\/13262\/revisions"}],"wp:attachment":[{"href":"https:\/\/khabarerajasthan.com\/index.php\/wp-json\/wp\/v2\/media?parent=13262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/khabarerajasthan.com\/index.php\/wp-json\/wp\/v2\/categories?post=13262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/khabarerajasthan.com\/index.php\/wp-json\/wp\/v2\/tags?post=13262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}